A sales map for HubSpot: making sales opportunities visible
HubSpot has no map feature. So I built an interactive map: live data, filter options per user and a direct link into HubSpot.
The challenge
At Famedly, who I built this map for, sales depends heavily on networks forming on the ground, made up of hospitals, care homes, medical centres and practices.
HubSpot, however, has no native map feature. And let's be honest, a list of postcodes is not exactly easy to read.
My approach
A mini platform with logins and per-user filters that can be saved individually. Lifecycle, lead status, company type, size and so on, including a HubSpot connection so the data always stays current.
How I went about it
- Gathered requirements from the sales team
- Planned and vibe-coded the web app with Claude Code
- Deployed it on Vercel
- Iterated on user feedback
The result
AI can sort postcodes and suggest next steps with ease, but sometimes it simply helps to see things laid out in front of you.
The sales team now sees at a glance where potential customers cluster, which accounts need work and where there is real potential for care networks.
What I learned
When a tool lacks a feature, it can make sense to build that feature outside it.